It's now my fourth week of interning for OUTFEST, one of longest running gay and lesbian film festivals located in the heart of Los Angeles, CA. Most of the films that make it through the rigorous screening process go on to be showcased in historical theaters such as THE ORPHEUM, GRAUMAN'S EGYPTIAN and THE FORD AMPHITHEATER. Granting under-the-radar filmmakers with much needed visibility and access to more opportunities.
Obtaining a pair of laurel leaves from Outfest can really boost a films credibility and help it to get screened in a variety of other film fest around the world. In addition to the major festival held ever year in July, the organization creates events throughout the year to showcase, engage and protect the voices and visions of the LGBT community. These annexed programs such as the FUSION FILM FEST, OUTSET and the LEGACY PROJECT greatly depend on the community's support, participation and donations.
For this nonprofit organization staying relevant is vital, this is why the creative team and I at Outfest are creating content to facilitate social media conversations and most importantly re-post. Above are several concept designs for a best dressed logo to be accompanied by a photo frame. The frame will showcase red-hot carpet fashion from previous years and posted on Outfest's various social networks, including Instagram, Twitter, and of course Facebook.
The logo will also be turned into a button that will be given out at the festival. The design must be fresh, edgy but still retain a certain amount of class to reflect the energy that only a festival as unique as Outfest can deliver. I carried over the organizations signature pink color from their logo into the Best Dressed logo to reinforce branding. My only hope is that I can design a great logo and button that won't clash with everyone's red carpet look.