I usually start off with having a lengthy consultation with my client about WHAT IT IS they are looking to achieve in a new logo. Then I present to them a couple ideas right off of the bat. Usually those ideas are great and we end up going with the first or third idea. Which is NOT the way I like to work but because time and money is an issue with most of my clients these days, this approach has sort of become the norm. But not in this case. I have happily had the luxury of time to ponder over this new design.
Books on the Blvd is a cozy shop on Ventura Boulevard in Sherman Oaks, California. I often shop here for hard to find books. In the process I became friends with the owner and one thing lead to another and now I am rebranding her shop.
The challenge was to create something that is modern but still captures the personality of the store. Along each isle sits several rows of an eclectic mix of collections ranging from America History to American Splendor. The interesting thing about this place is Lisa, the Sole Proprietor and her passion for an art form that is quickly drying up. Each book contains so much history, philosophy and psychology of not only the topic at hand but many of the economic, racial and other plights of wo/man within, and between the words of each book.
Fitting that my client is a History buff, her store is a living museum. A place that should not be forgot. This new direction of rebranding should help the astute Kindle Fire consumers of Sherman Oaks, to take a second look and pick up a new to them pre-owned, hard to find or out of print physical book. This is not a library but a collection that has be garnered over by it's owner and comes from a very specific perspective.
The look above was an all too modern look for my client's taste, and has been scrapped. I am in the works of creating a more conservative yet unique type of design that will make Lisa happy.